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  • February 4, 2014 at 1:22 pm #985
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    shelma1
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    Apple’s explanation of how its non-Superbowl commercial was shot in 15 locations using only the iPhone:

    http://www.apple.com/30-years/1-24-14-film/

    (They decided not to run the spot on the SuperBowl, but instead released it online the next morning, which probably got it just as much, if not more, exposure for a much smaller budget.)

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