-
Posts
-
Who buys your content: search engines or people?
What the ultimate effect is expected from search engines?
What are the search terms that will bring you additional traffic? What kind of traffic will it be?
@natalia wrote:
Who buys your content: search engines or people?
What the ultimate effect is expected from search engines?
What are the search terms that will bring you additional traffic? What kind of traffic will it be?
Are you serious with your questions?
People buy my images, but only if they can find them.
I am really curious if all that text indeed helps drive targeted traffic.
What are the driving queries? (if it is not a huge secret and know how)
How many SEO visitors buy your pictures? (if you track it somehow)@natalia wrote:
I am really curious if all that text indeed helps drive targeted traffic.
What are the driving queries? (if it is not a huge secret and know how)
How many SEO visitors buy your pictures? (if you track it somehow)How do you get ANY visitors to your site if search engines don’t list your site because there’s no information they can work with?
Natalia, I think Redneck is one of our more successful photographers so whatever he is doing must be working to bring customers in.
http://kerioakimaging.com - trying to reopen
http://nail-art-at.kerioak.com - Art and Nail Art@redneck wrote:
@marthamarks wrote:
EDITED: One question for somebody who might know: Do we have a direct link to our Register/Login page (other than the link at the top of the page)? I’d like to provide within the body of the text either a text or graphic link to that page but don’t know what the actual link URL is. Advice please, somebody, if you know.
Thanks!Wow, Redneck, that’s much better. Thanks so much!!!
@natalia wrote:
I am really excited by the opportunity to share with you my best photographic work. My love of photography has primarily been in the areas of landscape and nature photos, but I am branching out into architectural scenes. There is a wealth of mining communities in Arizona that have wonderful older buildings to photograph. My wife and I also love to travel to Hawaii where there is an amazing array of natural beauty to take advantage of.
Why do buyers need to know this? What problems can they resolve with this statement?
An interesting, thought provoking (and confusing) conversation between Natalia and Andre. I say confusing because it took me a few minutes to figure out how that Natalia quoted something from David (Quailrunphotos) site but Andre was responding.
Most of us are more skilled at illustration or photography and less skilled at self promotion. We talk about what’s important to us but it would serve us well to focus more on what is important to the customer.
David’s quote does provide a wealth of information for the customer but perhaps it’s lost in it’s story-telling narrative. A more effective way of conveying similar information might be to bullet point the key information:
> Specializing in Nature and Landscape Photography
> Extensive collection of Southwest US images
> Tropical Hawaiian Floral and Jungle images
> Check out our new Architectural Series including Arizona mining townsI like the warmth and personal touch his narrative conveys but I wonder if most of the buyers care much about the person behind the camera or pen. I think the list format would satisfy search engines and conveys the message of what David likes to photograph. The bullet list is easier to read quickly and get the point through to the customer. I agree with the point Natalia seemed to be making that customers don’t care if someone is branching out or likes to travel with their wife. Keep that information to the Biography / About Us page – they will navigate there if they want to learn more about you. By using a list you share the key points with the customer, solving the need, in this case, quickly telling them what they will find on your site.
In looking at Andre’s page I think he does offer a lot to solve the customer’s need. The paragraph on the right effectively gives a quick read on the type of photos found there (highlighted in a different color and hyper-links). The paragraph on the right bullet points several solutions – no credits, no subscriptions, constant stream of new images, instant download, collections and a feel-good ending, support the artist. All the information probably helps to draw in the search engines and the hyperlinks count positively towards internal linking and make things easy for the customer. Andre has been very effective in selling so something about his SEO is working and his site is clearly satisfying the customer needs.
I’m not fond of “buying” customers as Natalia suggested by offering the New Customer discount, limited time discount, etc. I think it gets customers used to waiting for the “sale” price. Collections, on the other hand, are a worthwhile investment in that they up-sell the customer by offering incentive to purchase a higher priced item in return for the benefit.
This has all been very thought provoking. I know I need to do more work on my page and the conversation has really given me a lot to consider. My take-away from the discussion is that we individually need to consider how our site will fulfill the need of our target customer, and convey that information to them instantly on our landing pages, including Call to Action points to encourage them to purchase.
@natalia wrote:
A nicely designed page with a clear scope: make people leave their contacts. If a visitor does not leave a contact, it’s a lost visitor, especially if (s)he is paid for.
A list of contacts is a precious asset in any business, especially in a small one. That’s why I also asked an integration with e-mail service in the topic I have started recently.
Look at this: http://www.barackobama.com/last-call-splash/? If I am American, I become happy that, finally, somebody (personally President of US) takes care of my very specific problem, health insurance.
On a side note, I personally think there is a lot wrong with the page you show here for health insurance.
1) They want you to enter your e-mail and zip code but there is NOTHING on the page that tells you who is collecting the information. No footer, no identity, no privacy policy or information about who is collecting the info and what they will do with it. Just because the URL says -barackobama.com- doesn’t mean you can trust it. the Whitehouse-dot-com site is a pornography site. Whitehouse-dot-gov is the official whitehouse site so beware of seemingly official sounding website names. Like you say, e-mail lists are precious and they want mine while offering nothing in return.
2) It says LAST CALL but does not give any dated deadline.
3) The hyperlink at the bottom makes you think you can go to the site to sign up for health care. In actuality it takes you to the website for Organizing for Action, a biased political action committee operating as a non-profit to support the president’s agenda. In the upper right is a big red button that says DONATE. At this point I feel duped. This is not the government’s website to help me sign up for health care. In fact, I could not easily find any link to take me to the site to sign up for health care. If I’ve filled out the link on the previous page, they now have my e-mail address and possibly some idea of my general demographic info that may be revealed by my zip code. They want me to give them money. They don’t tell me where I need to go to actually get health insurance – at least not easily. If it’s there, it’s buried under other links and they want me to hunt for it.
My take-away from this site is that you’ll anger your potential customers if you hide your identity, are deceptive about your purposes and try to sell something (your cause, charity, etc.) rather than the product or goods that the customer is searching for.
By contrast, I looked at some of the top stock sites. A common theme is to have front and center search, something touting the number of available images – for all your creative needs, stuff you can’t get from the other guys, real people, real places, amazing experiences, award-winning artists, authentic imagery, royalty free. Some have info on credit packs and low prices, a frequent option is category search, either by picture blocks or category lists. And logos, contacts and information easily found.
As I said in my previous post – lots of good food for thought here in what to do and what not to do to improve my site.
The forum ‘Archives’ is closed to new topics and replies.