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One aspect of our 2017 marketing initiative is to supply Symbiostock users with useful information on marketing strategies and tactics. As such, we will be releasing marketing articles to inform and encourage you, as independent artists, towards effective promotion and SEO for your websites. Our first article focuses on the importance of business blogging and the reasons why creating and maintaining a blog should be an essential part of your marketing plan:
Marketing For Success: Add a Blog to your Digital Media Store
This aim of this thread is to focus on and brainstorm themes and topics that you can use for blogging – so that makes it easier for you to either launch your blog, or to help you maintain it. I encourage you to share your ideas. This is an open ended exercise and whether or not you use ideas generated here is totally up to you – simply examining the sorts of themes you can blog about can serve as inspiration for your own topics.
And if you’re already an experienced blogger, we’d would love to learn about the sorts of topics you like to blog about.
So let’s get this ball rolling!
– Blog about your profession and how you got into it. This is an especially good topic for an introductory blog post and because its a blog, you can really delve into the background of your work and talk passionately about it. A supplementary idea to go with this is that if you have an ‘About’ you page on your website, you can post a link to your blog article from there. ‘About’ pages are often short and biographical in tone so linking to a blog post adds a personal touch to it and also introduces the fact that you have a blog.
– Blog about a recent photo shoot or digital art serious that you worked on. A great benefit to this is that you can link to your media product pages from your blog article. If you’re a travel photographer you can easily blog about the locations you’ve visited and include links to the associated images.
– Similar to the previous idea – you could do something like a ‘behind the scenes’ article to inform your customers about your work process.
– Blog about topics unrelated to your work, such as personal experiences, current affairs issues, your hobbies (ie gardening, cooking, sports). Posting up non-work related topics gives your blog more of an authentic feel and gives the impression that you’re not all about making money from your visitors – which can help build trust.
– Blog about the microstock industry. You could write commentaries on news and announcements, talk about trends, or reflect on the changes that have/or may occur in the industry.
– If you like sharing knowledge about your area of expertise, you could write ‘How To..’ blog articles.
– You could write product review blogs. If you have a new gadget, or professional equipment and you think it’s fantastic (or not) write about it!
– If you had a customer who expressed positive feedback about some work that you did for them – why not write about it!
– Write a post about your own favorite pieces of work – reflect and reveal why you like a particular photograph you took, or illustration you made and what it means to you. Inversely, you could also write about work where you were not very happy with the outcome and discuss why and what you will do differently next time.
Thanks Dawn. That is indeed very helpful info and plan to independent artists.
As we all know, most of us are not experienced webmasters. We are good at photos, illustrations, vectors but not SEO, Blog. Web promotion is indeed somthing we all are keen to learn.
Thanks Songquan! I’m glad you found the article to be helpful as that is exactly what we want to provide. Marketing can be overwhelming when you don’t have information to help you navigate it, which is precisely why we want help Symbiostock users to adopt some essential marketing tactics that will help promote your independent sites. As you said, most of us are primarily creative artists and web marketing is a new arena. But a great aspect of being in this community is the ease with which we can work together and help each other gain traction.
Btw, I checked out your website and it’s clear that you’ve put alot of dedication and energy towards your independent site – and you already have a blog in place! Fantastic!
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