Understanding how Symbiostock Promotes You

[NOTE:] This has been archived here from the main symbiostock.com site.

It Complements, it Doesn’t Compete
Your Symbiostock site can promote you by itself as a stand-alone traditional site, but thats not ideal. Yes, its awesome in SEO, but asking your Symbiostock site to function by itself (without a network) is like asking an ant to do the same, abandoning its colony. Its possible, but the majority of the benefits disappear.

Your Symbiostock site absolutely excels in promoting everyone else. Its a generosity power-horse. It doesn’t understand this concept of a “captive” audience.

Sound strange? Well, everyone’s Symbiostock site works that way. In a nutshell – if your giving away traffic, be assured that everyone else’s site is doing the same for you.

Generally customers want to browse options. Your Symbiostock site and everyone else’s fully enable the customer to do this. Meanwhile, as an established artist you can be aware that if you’ve created good material, people will find you and use your work.

The Burdock Plant – Spreading Seeds by Human Activity
In looking for an appropriate example of a plant that must spread its seed in the human world, I thought of the Burdock plant. It uses human/animal activity to find its way around and spread its “seeds”. Likewise, your website should utilize human activity to promote itself where its most likely to be found. In essence, your Symbiostock website uses human searches to find its way to the audience its most likely to be picked at. (Believe it or not, Burdock is a useful crop!)

Might be a good idea…but how do we implement it?

The “Seed”, or “Symbiocard”.
The “traveling” element of your website is the Symbiocard. Its a small datafile that holds all the marketing essentials of your website. Its small and highly portable. A seed.

This little Symbiocard jumps all over the Symbiostock network. Literally its “attracted” to its target audience, where it them sprouts up and promotes you. How?

Riding on Human and Crawler Traffic – Promoted Keywords
Keywords organize traffic in search systems. Symbiostock is highly dependent on search and categorization. In fact, categories and search terms are both called “taxonomies” in WordPress. When you create your network profile, you assign different values which your Symbiocard picks up. They are useful in different ways. One of the BIG ones is “promoted” keywords. Your symbiocard jumps the network as these keywords are searched – either by search engine crawlers OR people. In both cases, they generally migrate to servers / websites where they are in most demand.

Example:

Lets say you enjoy doing art/photos on a certain subject. While your images may have a huge amount of keywords that describe them, its perfectly possible to encompass the grand-focus of your work into just 20 keywords. We call these your “promoted” keywords. So if your a photographer who travels (not to be cliche…I know people can relate to this…) you might include the words “travel” along with the various locations you’ve traveled to. Likewise a 3d artist might use the words “3d” along with whatever his main focus is “Vehicle, character, houses” etc.

As these keywords are searched on networked sites, they dial into the directories of neighboring sites. If you happen to have a “promoted keyword” that matches the search, your symbiocard prepares to make the “jump” to that website where you will have an obvious target audience.

Network, Directory, and Promoted Keywords. How They Work Together

Network: Its left to the discretion of the webmaster who they will network with. We call the collection of people you are directly linked with your “network”. Its possible that everyone has different combinations of network members. They will overlap in subjects…or maybe not. Everyone has different priorities.

Directory: Directories are actually a collection of Symbiocards in a folder. When you open up a directory page, your actually seeing all of the Symbiocards being activated to show their data. Directories first create themselves by your website scanning the contacts of your network friends. So in short, you might think of “directories” at first being “friends of friends”. What this does is create a sort of overlapping sets relationship. But here’s where it gets productive for you:

Promoted Keywords: When you are networked, every search a customer does also retrieves results from your network. It also searches YOUR directory for “promoted keywords”. This means that people not directly affiliated with you will get results on your site. Here is where the coolest part happens:

Your network partner, upon having a search request come in from your site, also has a directory that is searched for the given keyword. If it happens that anyone in that directory has matching “promoted keywords” then your site enqueues their Symbiocard for inclusion – directly from the source site. So directories are slowly built up based on demand. Its perfectly possibly for a Symbiocard to travel directories this way, without any concern of the webmaster. And they only travel where they are wanted by customers.

So there you have it. Digital burdock seeds. So we call this initial release of Symbiostock the “Arctium” series, as Arctium is the scientific name of the Burdock plant.

Besides that, Symbiostock has an amazing SEO system between its markup and networking. The Symbiocard system is an amazing backlinker tool.

So this is a great example of how sharing can truly benefit everyone.

Any questions? Please ask in the community forums.